Equator College - Marketing Communication
  • Marketing Communication Special Rebate

Diploma in Marketing Communication

Every organisation in today's competitive business environment -- be it a large corporation, a government agency, a small business, a non-profit establishment, or an independent consultant -- needs to be able to market to their target audience or customer. Business does not happen without good communication design.
The Diploma in Marketing & Communication Programme aims to equip students with in-depth understanding of the range of communication means and methods you can use to meet business objectives.
Students will gain a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organisation by decisively aligning the entrepreneurial business with advertising, sale and promotion, public relation, branding, design and digital marketing. This programme is also geared towards the mastery of analytical and critical thinking, effective communication, problem solving, social teaming, and experiential beyond classroom learning. Students will be able to identify the links between the functional areas in organisations, management practices and the dynamic business environment.


Note: All students are required to have a laptop by the start of 1st Semester. For students who are purchasing a laptop for the first time, please seek advise/ info from Leith Street Business & Marketing Department.
JPT Programme Code N/342/4/0182
Duration 2.5 Years
Study Mode Full-time
Entry Requirement
  • SPM / UEC / 'O' Levels (3 credits)
  • Recognized Certificate or equivalent qualification that recognized by Malaysia Government
  • Financial Assistance PTPTN & Equator College
    Scholarship Equator-Star Education Fund 2017
    Software Taught Ms.Office, Illustrator, Photoshop, InDesign, Dreamweaver, Premiere, After Effect
    Course Components Practical and Theory
    Internship / Industry Training 12 Weeks / 3 Months
    Diploma in Marketing Communication
    Intake January, April, June, August
    Venue Amoy Lane Campus

    Programme Module

    Note: This information in this website is correct at the time of publishing but may be subject to change.
    • Basic Photography
    • Advertising Campaign Planning
    • Basic Computer Graphic
    • Copywriting
    • Brand Design and Management
    • Visual Communication
    • Photography
    • Digital Illustration
    • Corporate Event Planning
    • Information Design
    • Interactive Marketing Communication
    • Interactive Design
    • Editorial Design
    • Sound & Video Editing
    • Motion Graphic
    • Principle of Marketing
    • Principle of Advertising
    • Principle of Public Relation
    • Intro to Psychology of Communication
    • Media, Culture and Society
    • Integrated Marketing Communication
    • Consumer Behavior
    • Personal Selling & Sales Management
    • Final Year Project I
    • Final Year Project II
    • English I
    • English II
    • MPU 1
    • MPU 2
    • MPU 3
    • MPU 4
    • Internship
    Future Career
    • Administrative Officer
    • Marketing Executive
    • Strategy Executive
    • Sales Executive
    • Business Development Executive
    • Public Relations Practitioner / Executive
    • Branding Executive
    • Corporate Communication Executive
    • Assistant Producer
    • Media Buyer
    • Planner
    • Project Management
    • Customer Relationship Management (CRM)
    • Entrepreneur

    This page contains estimates of the Programme Fees for full-time 2.5 years students at Equator College, excluding miscellaneous fee, hostel, art materials, personal expenses and travel.

    Local Students
    Estimated Total Fees MYR 25,830.00 (2.5 years)
    International Students
    Estimated Total Fee MYR 25,830.00 (2.5 years)
    International Student Application Closing Dates
    before 18 January 2017 Admission for 3 April 2017 Intake
    before 21 April 2017 Admission for 21 August 2017 Intake
    marketing communication pathway